The Reason McDonald’s Doesn’t Sell McRib Sandwiches Year-Round

Ruocaled, Flickr // CC BY 2.0
Ruocaled, Flickr // CC BY 2.0

As McDonald's announced last week, the McRib is officially back. Some people think the McRib is a 70-ingredient abomination, while others can't get enough of the barbecue pork sandwich. Whether you love it or hate it, the divisive McDonald's item always generates buzz whenever it comes back to menus after a periodic hiatus. According to CNN, the novelty surrounding the McRib isn't just a plus that comes with its seasonal status: It's the driving force behind its appeal.

McDonald's has built an empire around serving comforting, familiar foods that are consistent across thousands of locations. That business model doesn't apply to the McRib. Customers can't just walk into their local McDonald's restaurant any time of year and expect to find one: They have to follow news release and use online McRib trackers to keep tabs on the elusive sandwich.

Though the McRib has a devoted fanbase, it will likely never secure a permanent spot on the McDonald's menu. That's because fast food companies know that having at least one seasonal item is good for business. When diners know that something is only around for a limited window, they're more motivated to make time to buy it than they would be if it was always there waiting for them. Temporary dishes can also add variety to a menu that's relied on the same staples for decades.

It took a long time for the McRib to grow into a cult sensation. When it first appeared in McDonald's stores in 1981, sales were underwhelming, and it was taken off menus in 1985. When it resurfaced in 1994, it had nostalgia and novelty on its side, and people were more willing to give the rib-shaped mystery meat a chance. By 2005, it was popular enough to become a recurring menu item.

The sandwich returned to more than 10,000 U.S. McDonald's restaurants on Monday, October 7, ringing in the start of McRib season. But as fans know too well, the item won't be around for long, so pop an antacid tablet and pick one up while you still can.

[h/t CNN]

10 'Nuts' That Aren't Actually Nuts

None of these "nuts" are truly nuts.
None of these "nuts" are truly nuts.
margouillatphotos/iStock via Getty Images Plus

Who doesn’t love a pedantic houseguest? Next time you’re at a dinner party and someone breaks out the mixed nuts, seize the moment and let everyone know that a lot of the tasty treats we call nuts don’t actually merit the title. Botanists define a “nut” as a dry, one-seeded fruit encased in a hardened ovary wall (called a pericarp). Genuine nuts are fused to their shells and won’t naturally break open upon reaching maturity. Hazelnuts fit the criteria. So do chestnuts. But these ever-popular snack foods sure don’t.

1. Peanuts

The star ingredient of America's favorite nut butter isn't actually a nut. Instead, peanuts are considered legumes, along with soybeans, lentils, and chickpeas. Unlike nuts, most legumes come in self-opening pods—which may or may not grow underground, depending on the species. 

2. Almonds

A group of almonds in wood bowl atop a rustic table
These almonds formed inside a fleshy fruit.
onairjiw/iStock via Getty Images Plus

Almonds are seeds found within the fleshy, peach-like fruits of the Asian Prunus dulcis tree. They’ve earned a spot on our list because actual nuts don’t come wrapped up in softened fruit matter. So how do botanists classify almonds? As drupe seeds. Briefly stated, a drupe is a soft fruit with a hard inner shell. (Think peach pits.)

3. Cashews

Like almonds, cashews are drupe seeds pulled from soft fruit packages. The trail mix staples poke out of red, yellow, or green “cashew apples” that grow on South American trees. Cashew seeds are naturally protected by a toxin-coated outer shell that's roasted to neutralize the acid. In spite of this defense mechanism, the yummy snacks were soon embraced by Portuguese explorers and distributed across the globe.

4. Walnuts

A squirrel eating walnuts in a park
The walnuts this squirrel is noshing on are drupes, not nuts.
Serhii Ivashchuk/iStock via Getty Images Plus

Hey look, it’s another member of the drupe clan! Walnuts inhabit green fruit on temperate trees in the genus Juglans. Most of the seeds that end up on American dining room tables come from the English walnut tree, Juglans regia [PDF]. Even if you don’t eat the drupes, you can probably find a use for them: Walnut shells have been incorporated into everything from cosmetic products to kitty litter.

5. Pine nuts

About 20 pine tree species—including the Italian stone pine—produce big seeds that get harvested en masse. Those seeds are removed from cones in a meticulous process, which accounts for their high selling prices.

5. Brazil Nuts

You’ll encounter Brazil nuts all over the Amazon rainforest, in such countries as Peru, Colombia, Venezuela, and (of course) Brazil. They come from a hardened 4-to-6-pound pod containing up to two dozen seeds that might become trees someday. The pods are so hefty, getting bonked on the head by a falling one is enough to stun or even kill you.  Surprisingly, Brazil Nuts can also be fairly radioactive thanks to the trees' roots, which grow deep within radium-rich soil.

7. Macadamia Nuts

Rows of trees at an Australian Macadamia orchard
An Australian macadamia orchard filled with the country's native drupe.
oxime/iStock via Getty Images Plus

Gympie, Queensland, has an odd claim to fame: Approximately 70 percent of all the macadamia nuts on Earth are descended from trees grown in the Australian town. Macadamias are an ecological staple in Queensland and New South Wales. But—stop us if this sounds familiar—their so-called “nuts” are drupes.

8. Pistachios

Not only are pistachios drupes, but they’ve got shells that automatically open with a literal popping noise once the contents reach a certain size. When all’s said and done, though, at least pistachios are Frank Drebin-approved.

9. Pecans

The Algonquian term for “nut that requires a stone to crack” gave us the English word pecan. Wild pecans can be gathered in Mexico and the United States—they’re true North American treasures. Name origin aside, they can’t accurately be called nuts. Botanists usually refer to them as drupes, but because of their tough shells, the label “drupaceous nuts” might be more appropriate. Either way, pecans aren’t true nuts. They make for great pies, though.

10. Coconuts

A monkey sticks out its tongue while eating a coconut
This cheeky monkey seems to be enjoying its delicious drupe.
Volga2012/iStock via Getty Images Plus

A drupe of unusual size, the coconut is a fibrous juggernaut that bears a single seed. The whitish fleshy interior can be immersed in hot water and then rung out through a cloth to produce coconut milk. Meanwhile, the outer shells are responsible for some of the most delightfully bizarre Guinness World Records categories, such as “most green coconuts smashed with the head in one minute.” (You can see other unusual Guinness World Record categories here.)

Coming Soon to a KFC Near You: Fried Chicken and Doughnuts

KFC is bringing doughnuts to the table.
KFC is bringing doughnuts to the table.
Kentucky Fried Chicken

You might have noticed that fast food franchises have upped the stakes considerably when it comes to promotion. In 2019, Taco Bell briefly opened a themed hotel in Palm Springs, California. Meanwhile, Wendy’s has become known for a particularly salty Twitter presence that takes swings at the competition, regularly roasting rivals Burger King and McDonald’s.

KFC recently introduced a collaboration with Crocs for shoes with a fried chicken design. In 2016, they offered a chicken-scented sunscreen. Their newest attempt to garner attention is in the form of a new fried chicken and doughnuts platter. But unlike some novelty foods, this one is rolling out nationwide.

KFC enthusiasts can choose either fried chicken on the bone or their boneless crispy chicken tenders that come with one glazed doughnut. (A big basket meal will give you two doughnuts.) If you want to reach Roman Emperor levels of decadency, you can opt for their fried chicken and doughnut sandwich, which uses two doughnuts to bookend a chicken filet.

All the doughnuts are served warm, a touch usually reserved for Krispy Kreme and other premium doughnut dispensaries. If you feel like grabbing a single doughnut, you can, provided you order one of their other meals.

KFC calls the chicken-and-doughnut combo “the newest fried chicken trend” that’s gaining in popularity, with some independently owned storefronts like Federal Donuts in Philadelphia basing their business on the dish.

KFC tested the doughnuts in 2019 and apparently got enough of an enthusiastic response to make them available across the country for a limited time. You can find the doughnut baskets and sandwich at stores beginning Monday, February 24. If you’re in Los Angeles, a special Colonel’s (Chicken and) Donut Shop will pop up two days earlier on Saturday, February 22.

[h/t Hypebeast]

SECTIONS

arrow
LIVE SMARTER